An e-payment services company needed its partners (and its partners’ customers) to promote electronic payments in order to grow transaction revenues.
Plan and create an integrated Payment Activation System, including:
- Updated client branding and positioning
- Completely new web site addressing all parts of the ecosystem
- Resources for both partners and billers to use in promoting e-payments
- Partner and biller e-newsletters to launch and maintain awareness of the new system
- An online Resource Center (portal) to deliver new content
The efforts of multiple partners and billers were coordinated into a cohesive campaign. The client was able to relaunch itself with a significant differentiator compared to its competitors: delivering marketing services in addition to payment services.
“Entente’s ability to focus our marketing effort has been invaluable.”
– Charles Stone, ReliaFund founder and owner