Business Problem

An enterprise software company’s direct sales force lacked awareness of the power and value of partners in their selling efforts.

Entente Solution

An engaging, colorful 16-page magazine called UPsell provided sales success stories, tips, techniques, and compelling value propositions for partnering. UPsell was launched at the client’s global sales kick-off.


  • Tangible evidence of the power of partners, with significant “pass along” readership
  • Increased engagement between direct sales and external partners
  • Highly visible “partner DNA” planted across the client organization