Business Problem

A global software vendor had just completed an extensive video training program for new and existing partners, and needed an engaging way to promote the new series.

Entente Solution

Plan, storyboard, write and produce an “MTV-style” video that acts as a trailer for the series.

  • Visuals, video clips and text against an upbeat music track
  • Highlights the training material at a fast┬ápace
  • Emphasizes benefits of the training system
  • Includes an embedded call-to-action button at the end (non-functional in this sample)


The trailer video energized partner registrations for the training and positioned the client as a channel-supportive company.