A provider of SaaS-based payment processing services was having difficulty simplifying their message and communicating a clear value proposition to prospects.
We distilled the company’s essential offerings into a simple equation: Payments=Time+Money+Risk. We then told a story of how these elements can impact the business of a target prospect, and outlined a solution in a new brochure, animated video and landing page.
In a crowded market, this campaign has broken through the clutter of acronyms, jargon and confusion of competing services to create a straightforward description of the company’s offerings. The brochure, landing page and video work together to consistently communicate the company’s value.