A supplier of life-support training courses to rural hospitals had just developed an add-on product (a Quick Reference Guide) to provide rapid procedural references and reminders to emergency care staff. The client needed visibility for the new Quick Reference Guide, and a way to encourage past course participants to purchase the add-on.
We wrote and produced a short animated video illustrating the Guide and its value. We also built a web landing page to play the video and link viewers to the organization’s order page. Finally, we constructed a small ad for the client’s home page and an email campaign to alert past students to the new educational product.
In less than a month, even before sending out the email campaign, the video and landing page generated over 20% conversion (click-throughs to the order page).