B2B Marketing Veterans

We’re go-to-market veterans who help B2B companies comprehend, connect and converse with B2B buyers. We mostly serve software, Cloud and other tech firms. But we’re flexible!

We do marketing strategy, content creation and digital marketing really well. We’d love to help you succeed!

Who can use Entente Marketing services?

  • Start-ups that are just going to market or building their initial marketing program
  • Growing companies that need solid marketing to propel them forward
  • Established companies looking to expand their offerings, add content marketing, retool their communications, or find new ways to make marketing more efficient
  • Any company that needs extra insight or resources to help them grow

Tom Kuder, President & Principal Consultant

Tom Kuder photoTom’s a long-time software exec with enterprise and start-up insight. If you ask, he’ll tell you stories about document composition, digital printing and electronic payments – but only if you ask.

Tom’s been rocking B2B marketing for over twenty-five years. He knows how to write for almost any audience. He can also help you plan your campaign, interpret your results, and become a more effective marketer, especially:

  • Marketing strategy and program development
  • Content strategy, tactics and copywriting
  • New market development
  • Positioning and differentiation
  • Start-ups

Tom’s also the founder and principal teacher at Content Marketing Startup, an online training site where business owners and managers can learn do-it-yourself content marketing.

Tap Tom for critical thinking, writing, editing, campaign strategy, website planning, web copy, ad copy, content marketing strategy, e-books, white papers, documentation, brochure copy, case studies, newsletters, email campaigns, microsite and landing page copy, marketing plans, partner marketing, demand generation, lead nurturing, and walleye fishing tips.

Kristi Swee Kuder, Design Director

ksk_squareKristi is a very visual person who brings a wealth of graphic design experience to the distinct challenges of content marketing. As a professional graphic designer, she helps people see the world around them.

Kristi’s visuals invite interactive conversations:

  • Value propositions catch the eye
  • Calls to action get clicked
  • Websites get browsed
  • Content gets downloaded – and read
  • The simple becomes striking

She’s also the founder and principal designer of Svi Design, a freelance design agency she formed in 1986.

Ask Kristi about website design, web graphics, banner ads, infographics, illustrations, content marketing, e-books, signage, white papers, documentation, brochures, case studies, newsletters, email, microsites, landing pages, photography, corporate identity, logos, Adobe Illustrator, Photoshop, InDesign, Dreamweaver, PowerPoint, Word

Craig Letourneau, Senior Consultant

CraigLetourneauCraig’s a business executive with a background in multi-channel sales, marketing, business development and strategic consulting. He’s an experienced problem solver with a proven track record of success growing companies organically and through new markets or product penetration. Craig has over 25 years of experience creating and implementing international marketing, sales and product strategies.

Kara O’Brien, Market Researcher

karaobrienKara is a specialist in research design, project management, and qualitative / quantitative analysis. She brings a key understanding of marketplace issues and an actionable results-oriented focus to every initiative. Her objective is always to match her methods to your unique needs whether that involves market analysis, customer insight, new product evaluation, effective communications planning, customer satisfaction & loyalty, brand preference, or customer segmentation.