When it comes to building skills in video marketing, examples are invaluable. Case studies of what others have done can help you:
- turn video marketing theory into practice,
- give you creative inspiration, and
- motivate you to try something new.
In an earlier article, we shared a list of 17 ideas for using video in your business. These nine video marketing examples put some meat on those bones. All nine videos were economical, with most of them costing under $500. They were all sourced from Entente’s Easy Business Video service, and each was delivered in just a few days.
So here we go: nine video marketing examples that show you what real business leaders, like you, can achieve with video today.
Video Marketing Examples
1. Service explainer
CSI Tech Corp
(flat rate package)
CSI Tech Corp provides a variety of computer services for businesses. They needed to explain one of those services to potential customers – without getting too technical.
They turned to Entente for a 2-minute explainer video. We crafted a non-technical story that describes both the business need and CSI’s solution in simple, straight-forward words and scenes.
“It’s all good! My team thinks it’s cool, too!” Mark Wheatley, President
2. About Us video
VETS Beyond The Uniform
(flat rate package)
VETS BTU is a veteran employment non-profit, providing career services for transitioning vets, and consulting services for the companies who want to successfully employ veterans. They needed to quickly tell their consulting story to employers.
They chose Entente to create a video about this aspect of their services. We transformed their draft script into this 1-minute “About Us” video that helps them quickly explain who they are to prospective clients.
“The video has gotten a tremendous response. Exactly what we needed!” VETS BTU
3. Social media video ad
Art of the Lakes Association
(custom video)
With a brand-new online shop, scores of beautiful items, and a holiday gift-giving season already in full swing, Art of the Lakes needed online traffic, fast. Their answer was a Facebook video ad from Entente.
The video draws in viewers in the critical first 5 seconds, then provides a fun, musical look at gifts inside the online shop. For less than $200 placement cost, the ad reached nearly 5,000 local Facebook members and generated AOTL’s first-ever web sales.
The ad uses a square format to optimize for Facebook and Instagram news feeds.
“We’re thrilled with the results!” John Oleson, AOTL Board Chair
4. Christmas greeting
Logica Lighting Controls
(flat rate package)
It’s good practice to send holiday greetings to your customers and prospects. It’s even a better practice to use video to deliver that message. Beautiful words, images and music do just that in this 30-second “Blessings of Light” video.
“The video is perfect. I can’t believe that it came with the message that I wanted.” Jim Loughrey, President
5. Frequently Asked Questions
CBDRenew
(flat rate package)
Every company has frequently asked questions, or FAQs. CBDRenew is no exception. They sell CBD-based health supplements, and needed to answer common questions and misconceptions in order to create consumer confidence.
Entente researched and delivered a 2-minute video with straight-forward facts and calming music. CBDRenew uses the video on their web store and social media platforms to educate and inform customers.
“Unbelievable – love your work!” Bryan Fricke, Owner
6. Product sales video
Logica Lighting Controls
(flat rate package)
Every business has been affected by the Covid-19 pandemic. This video promotes Logica Lighting’s alternative to chemical viral disinfection: a device that generates UVC light and ozone.
The video is used on their website and social media campaigns.
If you play the video to the end, you’ll notice an active lead collection form embedded in the video. This is a low-cost optional upgrade.
7. Workshop sales video
The York Group International
(flat rate + custom options)
The York Group is a technology consulting firm that offers a workshop for companies investing in the Internet of Things (IoT). To promote their workshop, they asked Entente to convert a PowerPoint presentation into video.
The speaker notes from the presentation formed the script. We enhanced a standard Entente video package with a custom title scene and images drawn from the presentation to create the final piece.
“The videos are awesome – I’m sitting here with a huge grin on my face!” Harald Horgen, President and CEO
8. Lead generation
Vistage Minneapolis
(flat rate package)
Jaime Nolan leads two Minneapolis-based Vistage groups, providing private advisory board services to CEOs and business owners. Jaime turned to Entente for recruitment videos that could be promoted on LinkedIn, embedded in emails and viewed on a lead-generation landing page.
This is one in a series of five such videos, each about 1 minute long and each focused solely on one business pain point addressed by her leadership offering.
“Continuous recruitment of members is essential. Your video marketing services are vital to that goal.” Jaime Nolan, Vistage Chair
9. Patient experience explainer
SleepMedRx
(custom video)
This medical services provider wanted to help potential patients understand exactly what they’d experience when using the company’s telemedicine solution for sleep apnea.
Entente interviewed company personnel to document the patient experience. Then we wrote a script and combined custom images and stock clips to tell the patient story. A custom title scene and rendering in both 720p and 1080p resolution completed the project.
SleepMedRx now features this video prominently on their new website.
Will your project be the next video marketing example?
I hope these case studies have given you some creative ideas about your own video-based marketing options. Video is such a powerful, flexible medium – please contact me to discuss how we can put it to work for you.
As always, your comments and questions are welcome!
Wow, these videos were great. Your script was excellent, in that as I watched them, questions came into my mind and your script anticipated them perfectly and answered my questions. In particular SleepMedRX. I was diagnosed with moderate apnea in May and this video would have addressed my many questions at that time beautifully.
Is it important to have a call-to-action at the end? To capture contact info for prospects? I guess it would depend on the marketing objective.
Beautiful and on-target work!
Bill, thanks once again for your wonderfully supportive comments. I especially like the idea that I was reading your mind as I wrote these scripts!
As you point out, a CTA (call to action) depends on the purpose of the video. For explainers, sales videos, ads and the like a CTA is critical. For something like the Christmas greeting, it would be out of place (and a bit crass) to ask for business at the end – the greeting should stand by itself for sincerity. It’s also important to understand the delivery context of the video – Facebook ads, for example, typically include a CTA button in the ad such as Learn More or Shop Now. Web landing pages also typically have supporting CTA forms, buttons, etc. that a video can point out and encourage a response.