Every business investment demands a strong return. The resources you commit to partner marketing, channel strategy and indirect sales should be no different.

That’s where Entente comes in. Our mission is to help technology companies optimize their Return On Partnering™ (ROP).

We’re a channel marketing consulting firm dedicated to growing your business through partners and alliances. We apply our deep understanding and appreciation of alliance marketing, sales and business development to:

• Increase market reach
• Expand sales channels
• Enhance brand
• Drive growth

Partners Matter More Than Ever

Today, software and technology firms need to quickly penetrate new segments and leverage all assets to achieve scale. But building direct sales forces is time consuming and expensive. Customer acquisition costs are high, and market timing requires timely execution.

Alliances that help you market and sell are a natural answer. Yet alliances only work when your channel investment is smart, focused and effective.

Entente can help you achieve that goal.

What’s an Alliance?

Partner. Alliance. Channels. Indirect Sales. Distribution. Although there are distinctions, we use these terms somewhat interchangeably to describe third-party relationships that market or sell on your behalf, such as:

• Original Equipment Manufacturers (OEM)
• Independent Software Vendors (ISV)
• Value-Added Resellers (VAR)
• System Integrators (SI)
• Associates / Affiliates
• And others

But all labels aside, alliances are crucial to your ability to grow and prosper.

Are you optimizing your Return On Partnering?

If not, we’d be happy to assist you. Contact us today for a no-obligation discovery consultation.