Powering new capabilities for your videos!

[Updated]

I’m very excited to announce the immediate release of PowerOptions, a suite of ten highly-requested video marketing services from Entente.

PowerOptions are now available for all videos you source from us, whether they’re fixed-price packages or custom videos. Most of these video marketing services are also available for videos you have from other sources.

These options can really enhance your video marketing efforts. With Entente’s PowerOptions, you have access to lightning fast video hosting, in-video lead collection, call-to-action links, Full HD resolution and much, much more.

PowerOptions give you the flexibility to deploy your video content more efficiently, with better engagement and improved viewer response.

Best of all, we’ve continued our commitment to affordable business video services with incredibly low prices for each new option.

Take a look at all the video marketing services that PowerOptions can provide for you. Then contact us to get started with services that will make your video impact come alive!

PowerOptions Video Marketing Services

Custom Thumbnail Creation

A thumbnail is the video scene that shows before you play a video. This usually defaults to one of the scenes in your video, which might not fully represent what your video is about.

With a Custom Thumbnail, you can display anything you want in that scene including images, a logo, title text and more. A well-designed thumbnail can increase the number of plays of your video. It’s also useful when you link to your video from an email.

Custom thumbnail – Image and title

Fast Video Hosting

With Fast Video Hosting, videos embedded on your website are ready to watch with almost no delay, without bogging down your website’s performance or clogging its media library. Your videos are hosted (stored) on special-purpose servers dedicated to rapid video delivery across the Web.

In addition to improving the way you display video on your website, this option helps people find your video online by enabling Video SEO. Video SEO is a text description of your video that’s delivered to search engines such as Google, so they can better understand (and find) your content.

Fast Video Hosting also unlocks the ability to purchase additional PowerOptions such as a Call-To-Action Link, Lead Collection and more.

Fast Video Hosting is based on our licensed Wistia Pro platform, one of the best video hosting and marketing platforms out there. With Fast Video Hosting, you gain the benefits of the Wistia platform without the cost or complexity of licensing it yourself.

Lead Collection*

Do you want to use your videos to collect a name and email address from your viewers? Our Lead Collection option lets you do just that.

With Lead Collection, we’ll add a form to your video to collect email addresses and names. You can even connect leads to your email integration so that you can reach out to these interested viewers later with targeted information.

Leads can be collected anywhere during play. Or, the lead form can pop up whenever someone hovers over your video. The choice is yours.

Lead Collection requires our Fast Video Hosting option, plus an email list management program such as Constant Contact, MailChimp or similar.

Lead Collection Example

Call-To-Action*

A Call to Action is a clickable message that directs viewers to what you’d like them to do next. You can place a Call to Action (CTA) at any point in your video. Your video will pause to allow the viewer to take action. Viewers have the ability to skip the CTA and resume watching.

CTAs can either be a text message or an image, along with a web link. They enable virtually any linkable action you’d like your viewer to take: watch another video, go to a specific page on your site, start shopping, contact you, or something else.

Call-To-Action Example

Annotation Links*

Annotation Links let you show linkable text notes to your viewers without interrupting the video. Annotations appear in the upper right corner of the video for however long you’d like. You can also just display the note without linking it to anywhere (information only).

Annotation With Link (upper right corner)

Custom Player Controls*

With this PowerOption we can adjust the look and behavior of your video player in a number of ways. For example, we can change its color to match your brand, show or hide the player’s video controls, enable auto-play of your video, loop the video continuously and more.

Custom Player brand colors, combined with Custom Thumbnail

Eventbrite Link*

If your video promotes an event such as a webinar, online conference or meeting, you can add an event signup form from Eventbrite directly to your video. What better way to help spread the word about your event than with a video?

Eventbrite is a powerful and popular tool for creating events, managing ticketing, processing payments, and more. If you’re throwing an event, you probably already know and love it. With this PowerOption, you can place an Eventbrite signup form directly in your videos, so that your video about your upcoming event can double as a tool to drive attendance and ticket sales.

Password Protection*

Password Protection allows you to gate your video content with a password. Add a password to any video and share it only with viewers you trust.

Chapters*

Chapters allows your viewers to navigate through a long-form video with just a few clicks. They can watch the content that’s relevant to them and skip the rest. This PowerOption is especially useful for training videos, meeting recordings, online courses and other longer video content.

Chapters Example

Written Transcript*

Finally, if you’d like a Written Transcript of your video’s narration, we can deliver one to you in just a few days. A transcript can be useful for sharing quotes from your video, constructing social media posts, embedding the text into your video description to enhance SEO and other text-based uses.

Try PowerOption Video Marketing Services Now

All PowerOption video marketing services are available immediately. We’re still working on building these options into our online ordering system, but if you’re interested in any of these enhancements simply contact me directly for more information. I’ll be happy to add them to your video order.

I look forward to empowering your video marketing with our Easy Business Video PowerOptions!

—————-

* Requires purchase of Fast Video Hosting option first